Wanna Bees
be What You Wanna Bee, be Never Naked™
Pre-teens girls ages 8-12 are more concerned with fashion
now than any other time.
Fashion magazines and pop stars call out to them, rushing them to grow
up.
Our little girls are in a big
hurry to be 25, and it has become a frightening trend.
Instead of sitting at home in a frilly
pink dress as she plays with Barbie, little miss is now strolling the mall with
a cell phone and a mini-skirt, inviting trouble and perhaps danger from older
boys.
How is this happening?
Of course you could blame the mother for
allowing such items into her daughter’s wardrobe.
However, the items have to exist in the first place.
There are some intimate brands that
carry a thong in such a small size; it could fit none other than a pre-teen
girl.
The marketing strategy may not
place such a young girl in the ad, but it is quite obvious what the objective
is: To objectify.
We will NEVER
cross the line between cute and overtly sexy.
The rest of the world may continue to sexualize our babies,
but in the “Never Naked” community, we will do our part to retain a certain
level of innocence.
In return,
this will greatly increase the amount of time Mrs. Consumer will spend in your
store.
Let us imagine that a Mrs. C needs some new lingerie, and
decides to bring her young daughter along.In most cases, if the woman spots her tween browsing
intimate apparel that looks fit for a stripper, she will become very
uneasy.If the woman realizes that
these garments are actually being marketed toward her innocent little girl, she
will more than likely become angry.She may even storm out of the establishment without purchasing a single
item from you.To create a more
positive scenario, we can watch as Mrs. C enters a store carrying the “Wanna
Bees” line.She watches her
daughter run toward the fun display of prints, eager to see how she will look
in them.Unlike the prior example,
the mother is pleased and completely at peace.She sees that the styles are age appropriate for her
daughter, and will happily buy her a few things.In the meantime, she will enjoy her shopping experience,
choosing quite an assortment of “Never Naked” products for both her and her
daughter.
“Wanna Bees”, the youngest and cutest of all the “Never
Naked” lines will feature cute, funny prints in playful, sporty designs.All of the pieces in this line are
wonderfully cute, and will make a young girl feel confident and
attractive.Boy briefs and bikinis
will feature brightly colored novelty prints and vivid colors with cute
phrases.Perhaps a young girl will
find herself with a bikini of yellow bumblebees against a baby pink
background.An adorably
coordinated camisole would create a lovely sleep set, or could also be worn
underneath her sweater. Fitted pajamas can also be found in this group which
may feature a ditsy floral print of pastels or vivid polka dots and
plaids.
Tweens today are filled with big dreams, and want to make their journey with a fashion forward wardrobe.Say to these “Wanna Bees”, “ Be What You Wanna Be, Be Never Naked ”.