Bizzy Babes
be One To Take It, be Never Naked™
The twenty-something young professional has become a symbol
of glamour, sex and popularity. The early seasons of such successful shows as Friends
and especially,Sex and the City brought this group to new levels, as attractive young women
stroll the big city with handsome men and designer shoes. Though most women of this age do not
yet have the financial means of Carrie Bradshaw, they all dream of Manolos and
Marc. Even so, glamour is not the only important factor in the lives of these busy young women.Many women in this age group are actually
still in college. A typical morning would involve stumbling off to a 7 a.m. class in comfy loungewear and a
large cup of coffee. This woman is still going to want something cute and trendy, but comfortable and practical
enough to make it through her day in.
Aside from fashion and comfort, the twixter wants to be a little naughty from time to time.At this point in her life, she may be in a serious relationship or just having fun.Either way, there is probably a man somewhere that she would like to show lingerie to.Whether her taste is more along the lines of sweet and feminine or a little bolder, this young lady needs to fit a little sexy into her busy lifestyle.
To fully understand the type of undergarments that will be
successful for this target market, one must also understand the type of
clothing that is worn over these undergarments. Because these young women desire comfort as well as style,
many trendy garments are of a lightweight, body-hugging material. For example, a lightweight jersey blend
top is going to reveal a silhouette of what is underneath. Therefore, a bulky or textured bra is
not going to be ideal. For this wardrobe situation, “Never Naked” has a complete array of seamless
undergarments which include panties, camisoles, and tube bras.We will also feature a laser cut bra,
which will fit like a dream and be wonderfully smooth under sexy, lightweight
tops. All of these pieces will come in standard black, white and nude, using fabrics such as cotton spandex
and modal. Each season, a different additional color will be included. Imagine the laser cut bra in Poinsettia Red for the holiday
season.
While the smooth look may be one of the most popular, there
are many times when your consumer will want something a little fancier. For these occasions, we have a bra of a
beautiful, delicate lace.This item is sure to evoke a feeling of romance and beauty within the young
consumer. This feeling will urge her to purchase more, which is where our lovely lace panties will coordinate
nicely. As mentioned above, these pieces will be available in black, white and nude, as well as an additional
color. Wouldn’t a delicate lace look divine in soft, romantic shades of pink for spring?
The twixter woman wants to be fashion forward, comfortable
and sexy. We want these “Bizzy
Babes” to have it all. Let her “Be One To Take It, Be Never Naked”.